4 Steps To Increase Your Online Sales Through Website
1. Use a Blog on Your Company’s Website
Whether used for news and updates, sharing valuable knowledge or expressing an opinion about a relevant topic in the industry, every company should be using a blog on their website. With regards to social media marketing, blog posts can help a company populate it’s social media accounts with valuable content.
2. Brand Your Company’s Facebook Page
Many aspects of your Facebook Page and Timeline can by branded. From your cover photo, to your profile image to your Facebook Apps icons, you should use every chance to reinforce and differentiated your brand.
3. Offer Unique Content or Products on your Company’s Facebook Page
Give your customers and potential customers a reason to “Like” and share your Facebook profile. One way to achieve this is to provide exclusive content, products or specials on your Facebook page.
4. Use Creative Images and Infographics
Social media marketing revolves around the concept of getting viewers’ attention, engaging them and leveraging their unique networks through shares and likes. Infographics are a creative visual display of information using images, words and numbers. They are able to effectively communicate a message much quicker than lengthy articles and white papers. In our experience, infographics are among the most shared content types, making them an extremely valuable part of social media marketing.